Tips for developing best SEO strategies

• Analyze the website structure clearly by creating a hierarchy of the website.
• Understand our products/services.
• Choose the geographical area we are focusing to list our website.
• Categorize the target keyword list with the help of Google keyword Planner, brainstorming, Google suggest and by exploring competitor’s site.
• Analyze the strong competitors in your industry for get some ideas and tips. Major competitor analysis tools are are Semrush, Majastic, Woorank, Spyfu, Open site explorer, ahrefs etc...
• Make sure that the website is responsive, mobile friendly, and loads fast. If the problems are still, try to clear it with the help of the web developer.
• Purchase the ssl (Secure socket Layer) for the security purpose. It helps to transfer the secure information’s in between you and the server instead of passing the information to the server through many computers. Ssl will helps the site to prevent from the thieves and hackers.
• Set up the Google analytics and webmasters tool for the deep analyze.
• Set up Google my Business by using google account. Try to get more reviews, include all the relevant categories and describe all the services by including the targeted keywords and locations.
  
• Claim your brand name in all the popular social Medias and blogging platforms.
• Update the website by seo Meta tags and fresh contents with relevant keywords.
• Submit the site map of the site to google for pushing the site to crawl the site easily. It can done by using 2 methods are Google webmaster’s tool and by uploading the xml file to the website root directory.
• It’s better to add the rating tag in the Meta description by using rich snippet.
• Make use of internal link building in between the website and get links from blogging’s platforms, social media posts, directories and classifieds.
• Try to promote the website by paid advertising mediums like Google Ad Words, Facebook etc…

Concealed power of giving no follow link in SEO

“nofollow tag” is for requesting to the Google not to pass any page rank to the link you give as external link from your site. If you do not give nofollow relation in the external links means your site page rank will passes to other site and link spammers will take the advantage of your site’s page rank. Google Bot would no longer treat no followed links. We should avoid using nofollow tag while giving in the external links to your supporting blogs, social media pages, in between the webpages on your site and your other authorship sites. It helps to improve the visibility of those pages in the search engine results by improving the page rank. 

No follow link is one of the way of Webmasters for requesting to the search engines that "Don't follow this link". Users can freely add links to any relevant site when one word or content of your site can’t express the full idea about that particular data. So no follow relation is having good positive energy in SEO.

Structure of nofollow tag

<a href=http://www.example.com rel=”no follow”>Example</a>

Social Media Marketing Guide

Social media accounts is the open bridge to reach customers for informing your promotions, collecting customer’s feedback, giving valuable information regarding your products/ services. So quick response through the social media accounts is the most important thing. Say thanks to the visitors always whenever some questions raised about the product and try to share the full information’s with them to satisfy.

First of all Claim your brand on all the popular social Medias like Facebook, Twitter, LinkedIn, Pinterest, Tumblr etc… Give a detailed description about your products/ Services by including targeted keywords and locations. Social media optimization is done by Daily monitor all the social media accounts by checking the notification, replying to customer queries, analyzing what’s working and repeating the right strategies. Always encourage the customers to put valuable reviews to get more trust. For getting more ideas always aware about the things and updates are doing by your top international competitors on google top social Medias, blog pages of your industry.

• Use the treading hash tags.

• Include the social media sharing button on both   website and mobiles.

• Daily monitor the social media accounts.

• Quickly respond to the customers queries.

• Analyze the international competitor’s page on your   industry.

• Schedule the number of posts and the timing to publish.

• Try to give links in the descriptions to the site.

• Encourage the customers to put reviews.

Things to follow in Social media optimization and marketing

Use the trending hash tags globally in all the posts to reach many peoples. You have to schedule the best timing for publish) the posts and how many posts need to publish on each accounts. Don’t forget to include the better title, Description and description need to link back to the site on the videos going to upload on YouTube. While publishing a post (images/videos/blog try to include 2-3 line description that includes the keywords, and hash tags. Should take care of the image dimensions for uploading on social Medias. Make sure that the social media buttons are enabled on both websites and mobiles. And try to include the social media sharing plugin in all the web pages with mobile friendly with the help of the developer. We should try to use the social media as a best tool to satisfy and attract the customers. This Social media marketing strategy will help in SEO (Search Engine Optimization) to get top listed on the Google search results. 

Benefits of redirection method in SEO

Redirection method is the way of transferring both users and searching to any other URL locations from the original URL. Redirection is the best method for avoiding the crawl errors when Google bots trying to catch the web page contents from the particular URL. Any site or particular web page have any problems or we need to remove that page from our site means we can redirect that URL location to main page of that website or any other particular URL locations.

SEO redirect-Benefits

In SEO redirection have special value why because means if suppose one web page have high page rank,  page authority and domain authority but we need to remove that page from the web site. At this situation it will affect negatively the web site visibility in the search engine results and also the page rank and page authority of that web site. Successfully we can avoid this problem by redirecting the URL location to any other page of that same web site. Here it will not affect the page rank of the web site. Majorly we have two types of redirection methods.Redirection code has to enter in the .htaccess file available in the root directory of the web site.

301 redirection method

It is the permanent redirection methods to change the location of the original URL to another URL permanently. By implementing this redirection method 90-99% link juice can be passed to the redirected page. 301 redirection is the suitable method for redirects on a web site.

Example

Redirect 301 old URL.com  new URL.com

302 redirection method

It is the temporary redirection methods to change the location of the original URL to other URL for the limited time period. It passes only 0% link juice to the redirected page.

Example

Redirect 302 old URL.com  new URL.com

Canonicalization is for normalizing multiple URLs

Canonical tag have more specialty in SEO.  In some website we can find same data content  in the different pages  of the same website or other websites. It makes more confusion to Google bots while catching the webpages and Google bots may consider this as a content duplication problem. So, there's a chance to reduce your site visibility. For avoiding this, we can inform to the Google bots that the data belongs to our site by using the Canonical tag.

As the same way web pages can be loaded in multiple URLs. Here same data will be available in multiple web pages but URL is different. This means the popularity or credits of your webpage will be split to different URLs. Most of the search engines like Google, Firefox and Internet Explorer only gives the credits separately, not in a combined manner. We can also use the canonical tag here for eliminating this problem.

Structure of the canonical tag:  

<link href=https://www.example.com"  rel="canonical"/>

SEO specialists also find another method named redirection to avoiding the problems, which is mentioned above.

SEO Beginners guide

We can consider SEO as a marketing instrument in the web marketing field. SEO will helps the website to reach in the top of the search engine results. Search engine always focuses to get more quality data contents from the web pages. So, we need to be careful while adding the contents to the website and make sure that must not be copied from other site or web pages. Why because means, if Google bots found the content duplication, our site visibility may be reduced in the search engine results. So we have to take care seo content writing.

SEO on page guidelines for beginners

 

The ability to optimize the keyword, title and seo meta tags marks an important role in SEO. Because all these things are going to attract the traffic to the website. The contents contained in the website must be related to the title mentioned in the website. For supporting our website we can add more blogs in the blog spot.com and word press.com. We can publish more slide presentation, images,  videos and documents are related to our website in slide share.com. If we get any likes to our site through the slide share means, it's effects will make more powerful change in SEO. We can add our website link in social medias like Facebook, twitter and linked in.com.

Be concentrated to avoid adding the same contents on the different pages with in your website. Google always promote only unique, valuable and fresh contents. When you are involved in SEO process you must obey the Google guidelines.

 For further information you can check in SEO New Start.......

Useful Tips for SEO Beginners

What is SEO and How does it work?

SEO (search engine optimization) is the necessary concept used for improving our website visibility and structure, website analysis, finding the suitable keywords etc.. In this current world all the people are using internet. So, web marketing is one of the easiest method for advertising developers product to the people through the internet. This situation makes SEO process as valuable. Using the seo we can make effects only in the organic search results, not for paid advertisements. we can see the  visibility of any website by using the following format "site:url".

"site URL/robots.txt", This format helps to see the disabled data of website from the Google bots. Google bots or spider is the one kind of program by the Google for finding the data contents from the websites.  We can analyze our website status by using the online tools like Alexa, gtmatrix, pingdom etc.

Importance of SEO meta title

• Title should be unique, descriptive and informative.

• It must tells what the topic of particular page is. Because it will be displayed in the search results.
• Try to avoid lengthy words in the title and keep the length of the letters in the range of 55-60 characters.
• If the SEO title is attractive, user may prefer our website than other search results.

Importance of SEO meta Description

• It will display the description of our website that means what is the page about.
• This part may contains more sentence or a short paragraph.
• Meta tag should be inside the head tag.
• If any words of the user query is displayed in your description means, our site may visible in the search results.
• Keep the SEO meta descrption length ranging between 140-150 characters.
• Include suitable keywords in your meta description.
• Try to optimize SEO meta  tags with relevant keywords.

I hope you got some SEO basic tips in  from this post. You can catch more tips from my future blog posts. If you are looking for SEO beginners guide, you will get more benefits from my seo new start blog .....

Jomon K Baby