Tips for developing best SEO strategies

• Analyze the website structure clearly by creating a hierarchy of the website.
• Understand our products/services.
• Choose the geographical area we are focusing to list our website.
• Categorize the target keyword list with the help of Google keyword Planner, brainstorming, Google suggest and by exploring competitor’s site.
• Analyze the strong competitors in your industry for get some ideas and tips. Major competitor analysis tools are are Semrush, Majastic, Woorank, Spyfu, Open site explorer, ahrefs etc...
• Make sure that the website is responsive, mobile friendly, and loads fast. If the problems are still, try to clear it with the help of the web developer.
• Purchase the ssl (Secure socket Layer) for the security purpose. It helps to transfer the secure information’s in between you and the server instead of passing the information to the server through many computers. Ssl will helps the site to prevent from the thieves and hackers.
• Set up the Google analytics and webmasters tool for the deep analyze.
• Set up Google my Business by using google account. Try to get more reviews, include all the relevant categories and describe all the services by including the targeted keywords and locations.
  
• Claim your brand name in all the popular social Medias and blogging platforms.
• Update the website by seo Meta tags and fresh contents with relevant keywords.
• Submit the site map of the site to google for pushing the site to crawl the site easily. It can done by using 2 methods are Google webmaster’s tool and by uploading the xml file to the website root directory.
• It’s better to add the rating tag in the Meta description by using rich snippet.
• Make use of internal link building in between the website and get links from blogging’s platforms, social media posts, directories and classifieds.
• Try to promote the website by paid advertising mediums like Google Ad Words, Facebook etc…

Concealed power of giving no follow link in SEO

“nofollow tag” is for requesting to the Google not to pass any page rank to the link you give as external link from your site. If you do not give nofollow relation in the external links means your site page rank will passes to other site and link spammers will take the advantage of your site’s page rank. Google Bot would no longer treat no followed links. We should avoid using nofollow tag while giving in the external links to your supporting blogs, social media pages, in between the webpages on your site and your other authorship sites. It helps to improve the visibility of those pages in the search engine results by improving the page rank. 

No follow link is one of the way of Webmasters for requesting to the search engines that "Don't follow this link". Users can freely add links to any relevant site when one word or content of your site can’t express the full idea about that particular data. So no follow relation is having good positive energy in SEO.

Structure of nofollow tag

<a href=http://www.example.com rel=”no follow”>Example</a>

Social Media Marketing Guide

Social media accounts is the open bridge to reach customers for informing your promotions, collecting customer’s feedback, giving valuable information regarding your products/ services. So quick response through the social media accounts is the most important thing. Say thanks to the visitors always whenever some questions raised about the product and try to share the full information’s with them to satisfy.

First of all Claim your brand on all the popular social Medias like Facebook, Twitter, LinkedIn, Pinterest, Tumblr etc… Give a detailed description about your products/ Services by including targeted keywords and locations. Social media optimization is done by Daily monitor all the social media accounts by checking the notification, replying to customer queries, analyzing what’s working and repeating the right strategies. Always encourage the customers to put valuable reviews to get more trust. For getting more ideas always aware about the things and updates are doing by your top international competitors on google top social Medias, blog pages of your industry.

• Use the treading hash tags.

• Include the social media sharing button on both   website and mobiles.

• Daily monitor the social media accounts.

• Quickly respond to the customers queries.

• Analyze the international competitor’s page on your   industry.

• Schedule the number of posts and the timing to publish.

• Try to give links in the descriptions to the site.

• Encourage the customers to put reviews.

Things to follow in Social media optimization and marketing

Use the trending hash tags globally in all the posts to reach many peoples. You have to schedule the best timing for publish) the posts and how many posts need to publish on each accounts. Don’t forget to include the better title, Description and description need to link back to the site on the videos going to upload on YouTube. While publishing a post (images/videos/blog try to include 2-3 line description that includes the keywords, and hash tags. Should take care of the image dimensions for uploading on social Medias. Make sure that the social media buttons are enabled on both websites and mobiles. And try to include the social media sharing plugin in all the web pages with mobile friendly with the help of the developer. We should try to use the social media as a best tool to satisfy and attract the customers. This Social media marketing strategy will help in SEO (Search Engine Optimization) to get top listed on the Google search results.